South Indian Producers Oppose Theatre-Imposed OTT Window Rules, Call for Talks in Hyderabad

South Indian Film Producers Association (SIFPA) has firmly rejected the unilateral imposition of OTT release window rules by certain theatre associations in Tamil Nadu, escalating tensions between film producers and exhibitors in the South Indian film industry. The controversy revolves around mandates reportedly enforced by theatre bodies that dictate a fixed gap between theatrical release and OTT streaming. Producers argue that such one-sided decisions undermine their flexibility to adapt to changing market dynamics, especially in an era where digital platforms play a crucial role in revenue generation and audience reach.

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