- KR Bharat
- 2025-12-15
60% of Indian Consumers Plan Higher Spending as GenAI Reshapes Shopping: BCG
Indian consumers are entering 2026 with strong confidence, with 60 per cent planning to increase spending over the next six months, driven mainly by purchases of automobiles and mobile devices, according to a report released on Monday.
The report by Boston Consulting Group (BCG) also highlighted India’s growing leadership in the use of generative artificial intelligence (GenAI) for shopping-related decisions, placing the country ahead of global peers in adoption.
According to BCG, around 60 per cent of Indian households expect their spending to rise in the near term, reflecting optimism about income stability and consumption growth. The rapid integration of GenAI tools is further influencing how consumers research products, compare prices, and make purchase decisions.
The findings underline India’s strong consumer sentiment and the increasing role of advanced technologies in shaping retail and buying behaviour, the report noted.
