- KR BHARAT
- 2025-10-30
Hyderabad, India - This year’s edition of IndiaJoy 2025 - India’s largest digital entertainment festival - has reinforced its stature as a creative-economy powerhouse by naming Aha as the Gold Sponsor of the prestigious Indian Film Market (IFM) organised by Producer Bazaar.
As one of the fastest-growing OTT platforms focused on regional storytelling, Aha has anchored itself as a driving force in Telugu and Indian regional content, committed to democratising access to home-grown entertainment, empowering emerging talent, and shaping the digital future of creative India.
Through this strategic collaboration, IFM and Aha are set to accelerate India’s film and content ecosystem by enabling:
enhanced content-acquisition and distribution opportunities;
meaningful networking between filmmakers, producers, OTT platforms and studios;
curated showcases of emerging film projects, writers and directors;
active scouting for new-age storytellers and voices;
increased national and international exposure for regional films.
More than simply a sponsorship, this partnership speaks to the evolving role of Telangana (and Hyderabad as its centre) as a rising hub of production, distribution and digital-entertainment innovation. With IndiaJoy’s 2025 theme of “Powering Creative Economy”, the union of Aha’s regional-content leadership and the IFM’s international deal-making platform signals a bold step forward for India’s creative-economy ambitions.
By aligning business-, creative- and technological-ecosystem imperatives, IFM and Aha aim to spark fresh creative dialogues, unlock original content pipelines, and bolster India’s position as a global centre for film innovation and entertainment excellence.
