IndiaJoy B2B 2025 Brings Buyers and Indian Creators Together Powered by WAVES Bazaar, Aha | Organized by ProducerBazaar & IndiaJoy
- KR BHARAT
- 2025-11-27
Hyderabad, November 2025:
IndiaJoy B2B 2025, featuring the Indian Film Market and WAVES Animation Bazaar, concluded on a highly successful note, further strengthening Hyderabad’s growing reputation as a global hub for the AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Extended Reality) and film industries. The event was organized by IndiaJoy in collaboration with ProducerBazaar and powered by WAVES Bazaar.
This year’s edition saw exceptional participation, bringing together 120 sellers from across India and 35 major buyers under one dynamic platform. The marketplace facilitated significant business collaborations, co-production opportunities, and content licensing deals, underscoring India’s expanding influence in digital entertainment and storytelling.
In a major announcement, Sprouts Studio committed a ₹6 crore fund dedicated to supporting IPs originating from the WAVES Animation Bazaar and the Indian Film Market by ProducerBazaar. This investment aims to nurture original Indian intellectual properties and empower emerging creators to scale globally.
The WAVES Animation Bazaar showcased the work of 18 emerging creators and IP holders, highlighting India’s growing creative innovation in animation, gaming, and new media. By connecting storytellers, producers, platforms, and distributors, the event served as a vibrant ecosystem for content discovery and business exchange.
Prominent buyers at IndiaJoy B2B 2025 included Aha, Zee, Spirit Media, Jio, Hotstar, Suresh Productions, ETV Win, Watcho, Northstar Entertainment, Alpha Pictures, and several other leading entertainment houses.
In total, the event witnessed discussions and pitches amounting to ₹24 crore worth of rights monetisation proposals, reflecting strong demand for fresh and diverse Indian IPs.
With its expanding scale, global participation, and industry-forward initiatives, IndiaJoy B2B 2025 has once again reaffirmed Hyderabad’s role as a cornerstone for India’s next wave of creative and technological evolution.
