- KR Bharat
- 2025-12-26
Titan Co, India’s leading jewellery maker, has announced its entry into the lab-grown diamond segment with the launch of its new brand, ‘beYon – from the House of Titan’. The first store will open in Mumbai on December 29, 2025, targeting the emerging market for affordable, sustainable, and ethically sourced diamond jewellery.
The brand aims to cater to women’s lifestyle and adornment needs, expanding beyond Titan’s existing portfolio of watches, perfumes, sarees, and handbags. Titan plans to open additional stores in Mumbai and Delhi in the near future to capitalize on the rapidly growing lab-grown diamond market in India, projected to reach USD 600 million by FY28 with a CAGR of 14%.
According to industry analysts, the lab-grown diamond segment is gaining traction among consumers seeking cost-effective and environmentally friendly alternatives to natural diamonds. Titan’s move, coupled with its long-term collaboration with De Beers Group, signals its strategic push into this high-growth segment.
