Dubai chocolate craze now about much more than bars

Dubai's viral chocolate craze has evolved from a niche dessert into a global culinary phenomenon, captivating social media users and inspiring a wave of creative adaptations. Originating in 2021 at Fix Dessert Chocolatier in Dubai, the original "Dubai Chocolate Bar" features a rich milk chocolate shell filled with a vibrant green pistachio-tahini cream and crunchy kataifi (shredded phyllo pastry). The bar gained widespread attention in December 2023 when TikTok influencer @mariavehera257 shared a video showcasing its satisfying crunch and unique filling, amassing millions of views and sparking a global trend.

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